Nature + Science in Balance

Each ingredient Natean uses is consciously chosen and thoughtfully blended to create formulas with everything you want in a toothpaste, and none of the things you don't.


Natean’s dedicated team cares about clean living - for the benefit of consumers and the environment. Natean has blended natural flavors and botanicals with science knowhow to deliver a clean worth smiling about.


Our scientists are experts when it comes to balancing nature and science, and they made Natean with people and the planet in mind.


Less is More


While our passionate scientists and herbalists are rightly proud of all the wonderfully beneficial ingredients in Natean toothpastes, we are also extremely proud of what we leave out. We know that our customers want products that will deliver a clean feeling, confident smile without any ingredients you don’t want.


Here’s what you will NEVER find in Natean toothpastes:


Sodium lauryl sulfate (SLS). SLS is an ingredient commonly found in toothpastes and creates the foaming sensation during brushing. SLS may cause slight irritation of soft tissue in the mouth of some individuals who are know to be allergic. For this reason, Natean is formulated without SLS (or any other sulfates).


Animal-derived ingredients. At Natean, we care about the well-being of all the creatures that share our planet. All our toothpastes are vegan-friendly: there are no animal origin materials used in the processing of Natean products, and our toothpastes do not contain animal ingredients or derivatives. Now there’s something to smile about.


Artificial flavors and sweeteners. Natean toothpastes contain no artificial flavors or artificial sweeteners, but instead include the natural sweetener and sugar substitute, Stevia Rebaudiana extract. What’s more, our science-backed toothpastes are free from artificial preservatives, colors, and dyes.


Gluten. Gluten is out - at Natean we know many people can’t include gluten in their diet, so we don’t add it to our toothpastes.


GMOs. The rise in clean beauty and clean eating has seen a surge in demand for products

that use only non-GMO ingredients. At Natean, we avoid GMOs for the good of people and

the planet: all our toothpastes are GMO-free.


Parabens and phosphates. Natean customers can smile at the knowledge that all our products are free of parabens and phosphates ingredients.


A naturally confident smile. Rest assured: cutting out these unwelcome ingredients doesn't mean compromising on performance. Thanks to our consciously chosen, thoughtfully blended ingredients, Natean toothpastes deliver the results you want, with none of the things you don’t.

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